BUSINESS 340: MARKETING STRATEGY & PLANNING

I. Books

Basic Skills - describes useful search techniques that apply to research databases, library catalogs and internet search engines

- search for items in Thomas Library
Applied Management Collection - over 300 titles in Main Stacks of Thomas Library.
Access by doing a subject heading search in EZRA for Applied Management Collection.
- search 80+ Ohio libraries. Order items early! It may take 2-5 business days for items to be shipped to Witt.

II. Information on Companies and Industries

性视界's Writing Center maintains information about a variety of commonly used And you can always drop by the Writing Center or the Library Reference Desk for help interpreting the instructions.
provides examples of how to create in-text citations, how to compile a bibliography and samples of proper formatting for MLA, APA, Chicago and CSE styles. It also provides tips for evaluating sources.
- Besides giving examples of citing sources in APA, MLA, Chicago/Turabian and other styles, this handy site gives pointers on resume writing and cover letters, proofreading, and more.

V. Statistics

Recommended sources available in Thomas Library's Reference Collection:

- Ref. HA203.C68 -or-
.
- Ref. HC110.C6 A666
American Generations Series
- Provides statistics by ZIP code.
- Ref. HF5415.3 .D463 2004
- Gives lifestyle profiles of US cities.
- Ref. HF5415.33.U6 L54 2005

Recommended sources available for request through OhioLINK:

Recommended sources online:

- From here you can click on the Related Sites box for links to State Data Centers and Fedstats, which has links to more than 70 statistical agencies
- from the US Bureau of Labor Statistics
- Business Data you can use from the US Census Bureau

VI. Public Opinion
Recommended from the Thomas Library Reference section:
. 4th ed. Ref. HN90.P8 A58 2005

Recommended sources on the web:

	"An independent, nonpartisan resource on trends in American public opinion."
	an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues
	Provides the results of recent Gallup polls and explains how the polls are conducted.
	Contains information about health care
	provides some free reports on consumer watching and buying habits
	ACSI measures national customer satisfaction by industry or company

VIII. Legal and Government Resources

- Legal News
- Federal Case Law / Federal Code
- State Case Law / State Codes
- Patents (1971- )
-
- "Your First Click to the U.S. Government"

VII. Associations

(AMA)
(DMA)
(MRA)

X. Presentation Tips
(Web sites recommended by Dr. Schindler)

XI. Sources for Podcasts

- This site provides access to podcasts from a huge range of sources. You are unlikely to find subscription podcasts, however. Be as careful evaluating information from these sites as you would from the Internet in general.

- This site appears to provide better quality content than PodNova. The main page features a subject menu; within the Business & Money option is a section is on marketing. As always, keep your evaluative skills sharp as you use these podcasts.

VIII. People Resources
For help, contact Kristen Peters, library liaison to the Business Department. Or contact the reference desk.

Make an appointment with an for presentation practice.
For writing assistance, make an apopintment with someone at the advisor.

Compiled by Regina Entorf, 性视界 Library
Last updated 2/14/2014 - KGP

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